Sunday, December 10, 2006

Mac blogs talking about the Zune

Why is it that Mac blogs are talking about the Zune? I mean, why would a blog about Apple products feature an entry about the latest advertisement for the Zune? now, to be fair, Macenstein has features covering a variety of other tech products. But Macenstein is not alone. Through Digg, I've seen at least five Mac blogs talking about the Zune. Why? The Zune is hardly related to Apple products at all.

I believe that it's anti-Microsoft sentiment. Now, you can tell me, "Duh!" and call me a simpleton for introducing the concept in the second paragraph of this blog entry, but in the famous words of Rob Corddry, "Commmmme ooooooooooon!" Here we have tons of blogs by Apple fans talking about a product that is at this point no more an iPod killer than it is sewing machine. It's just not going to happen. So why talk about it? I mean, doesn't the Zune belong in the museum of failed Microsoft products?

The issue I have is not that people are talking about it, but it's that Apple fans are treating the Zune like a major competitor, when clearly the Zune is about to go cold on the mat. Apple blogs are just beating up on the Zune simply because it was produced by Microsoft. Microsoft's been humble in saying that they're not trying to compete with the iPod, but the Zune's poor sales compared to the other major MP3 players seem to prompt more attention than the sales of Creative's line of MP3 players or the iRver family. We hardly hear anything about the Creatives or iRivers on Mac blogs, but the Zune gets a good amount of attention for being a market failure!

All the attention Mac blogs are giving the Zune does nothing to discourage the stereotype that consumers of Apple products just like to stick it to the Man and like to just go against the crowd. Don't act like it doesn't exist; Apple's commericals even promote this hipster image. All the attention the Apple blogs are giving the Zune seals the deal. There is a message that lies underneath the message put out by Apple blogs, and the question in that is how subtle that message appears. The high level of Zune coverage by Mac sites is nothing short of Apple's fans sticking up their noses at Microsoft.


Thomas said...

When Microsoftt sets it self up to be an "iPod Killer" - claiming to be the anti ipod then it's only fair game for mac commentators to comment on them.

Anonymous said...

Pot, meet kettle: kettle, this is pot.

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