Wednesday, December 13, 2006

Re:Comments relating to "Mac blogs talking about the Zune"

Imagine my surprise on Monday night when, after writing my Tuesday item, I discover that my Sunday entry has comments. My first two comments ever on my blog! My e-penis went over NINE THOUSAND. I'm now an Internet celebrity, even though I could count the number of returning visitors on both hands. (I'm not ashamed of using to track that sort of thing.) To be fair, both comments didn't agree with me, and I wish my first comment would've went something along the lines of, "FATHER MY BABIES!!!!!1ONEONEONE." Granted, I'll take what I can get. Perhaps I can build a readership by pissing off all the Apple fans and becoming the opposite of Daniel Eran. (That would never work out, since there is nothing wrong with Apple.)

Now, of course, I have to deal with the comments. I have to either constructively take heart or disregard them. I knew that decision before I started writing this entry. So, please pardon me while I take two sentences and run with them.

Microsoft didn't set themselves up to compete with the iPod. Microsoft never announced that they intended to compete directly with the iPod. Microsoft has never said that such was their intention. Everyone else has been saying that Microsoft is trying to compete against the iPod. How has Microsoft set themselves up? By entering the market? By simply entering the market, Microsoft was automatically aiming for the neck of the juggernaut? What a load of baloney.

To be fair, though, Microsoft was inadvertently competing with Apple. Let's say a consumer doesn't have an MP3 player, and that consumer wants to buy a fully featured device between $200 and $300 - nothing unusual. So you have Apple, iRiver, Microsoft, Creative, and Sandisk all competing against each other. So, at one point in the process, the consumer has to make a choice between Microsoft and MP3 Player X. So, Microsoft isn't competing directly against the Zune - I'll explain why in the next sentence. Microsoft may be competing with Apple, but they are also competing with at least three other companies, all of whom are viable players. Just because Microsoft is in the market, you can't justify the assertion that Microsoft is trying to kill Apple.

Now, I'll not be disingenuous. Microsoft is definitely trying to get into the consumer markets, and they've been doing so for a decade or so. (Trying is the key word.) The Xbox 360, until the Zune, was the most recent iteration of that. Microsoft is trying to convince you, the consumer, that your living room and ears should be supported by big M. Who stands in their way? Apple, of course. Microsoft would love nothing more than to knock Apple out of the market - Apple, who has an outstanding track record in product quality. Of course, Microsoft is smart enough to know that a goal like that is impossible. However, I am sure that they would like to become the other elephant in the room and become oligopolies. And while Microsoft is a small player in that arena at the moment, nothing would surprise me less than if Microsoft became a major player in the consumer markets in the next 10 to 20 years. That is, if Microsoft doesn't gloriously screw themselves by making stupid firmware.

And then I get to address the second comment. I don't really know what to say to you, Anonymous. I'm trying not to be hypocritical? I'm sorry? Would you come back later and generate more traffic for my blog?

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